Airbnb? VRBO? Vacasa? Evolve? While hotels still hold the lion's share of the market we are seeing the number of available rentals is increasing year over year; worldwide. So why are the short term vacation rentals so attractive?
Well, it could be the experience. Like a home away from home. While the hotel experience is pretty sweet with room service and a concierge the downsides are noisy hallways, lack of space and freedom of movement, parking issues, and a general lack of experiences.
Experiences are actually a big part of the appeal with short term vacation rentals. You could also invite guests, have plenty of room for your children, and maybe even bring your pets! While the vacation rentals appeal to nearly everyone, the millennials are finicky about which ones they choose. Did you know that millennials prioritize vacations and experiences over owning a home, paying off debt, and settling down? They make up nearly 60% of those booking the vacation rentals with that number increasing year over year. While you'd like to appeal to the masses, increasing revenue could mean finding a way to target the millennial group. So what draws this generation? Adventure! Great pictures for social media!
Airbnb and the other booking sites do a great job of listing the adventures that can be enjoyed near your rental but does your rental stand out in a crowd? What does your rental offer that others, nearby, do not?
As a vacation rental owner, how would you attract the millennial market share? Millennials want share their vacation experiences on social media; much like they share everything else. The pictures speak a thousand words. Are you spaces instagram-worthy? If so, millenials will not only love your space but they can also be your best advertisers.
Turns out Interior design is an important part of the equation. Having an interior that photographs well and has special touches to evoke an emotional connection can increase your rental value and revenue! Airbnb, VRBO, and most all vacation rental booking sites, have algorithms that boost professionally designed spaces to the top of the list. They can even get your rental in the spotlight.
I'm sure you're wondering what it could possibly cost to get your rental professionally designed. A lot of factors come into play here but any designer can work within your budget. You need to see it as an investment in your revenue. Cu29 Designs stands ready to help you create the rental that can become a social media star. With in depth knowledge of the statistics for your area and a talent for eye-catching design, Cu29 Designs can not only provide a consulation and design services but also help you maintain the look for your listing and turnover. We look forward to hearing from you for a free discovery call!
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